Culture that explains Ukraine to the world.
This area brings together artistic, exhibition, and educational projects that use culture, history, and contemporary Ukrainian art to foster a deeper understanding of Ukraine among international audiences. Strategically, it works to strengthen cultural diplomacy, promote Ukrainian heritage, correct historical distortions, and establish a lasting image of Ukraine as a country with a rich culture, history, and contemporary achievements. Results: international exhibition and publishing projects, art campaigns, participation in the Frankfurt Book Fair, and initiatives aimed at restoring historical justice regarding Ukrainian cultural heritage.