A new flight of the “Ukraine Stands Because the Infantry Stands” campaign, featuring videos and the “Infantry Prevails” installation, which personalizes the defenders and honors their resilience.
In 2026, a new flight of the large-scale “Ukraine Stands Because the Infantry Stands” communication campaign was launched, continuing to develop the successful brand narrative around the heroism of infantry soldiers. We developed an emotional strategy that personalized the defenders, showing that behind every call sign is an ordinary person, and that their resilience is what ensures the country’s survival. The project included a series of videos and unique offline installations, “Infantry Prevails”, featuring an entrenching shovel driven into a pile of destroyed Russian military equipment.
The campaign was accompanied by an updated dedicated website and a media campaign honoring the contribution of the infantry.
