A campaign highlighting the inseparable connection between the home front and the frontline through the message “We Keep the Peace Behind Our Backs.” To bring the idea to life, we produced a series of videos literally showing Ukrainian military personnel holding peace behind their backs, and painted square-meter markings on sidewalks in public spaces with the message: “This square meter is protected by the Ground Forces. Just like every other one.” The campaign reminded people that even the smallest piece of land remains free because the Ground Forces protect it.
