A Christmas and New Year campaign featuring the “Christmas Star” installation, which brought children’s toys from Kyiv to frontline Izium. It featured an interactive activation with ice being melted by the warmth of people’s hands.
A Christmas and New Year communications campaign that established a new tradition: children made ornaments for the “Christmas Star” installation, which traveled overnight from peaceful Kyiv to a matching star in frontline Izium, carrying the warmth of home to the defenders. An interactive activation, “Melt the Ice with Your Warmth,” was also created to visualize the importance of mutual support — people were invited to melt, through their touch, a block of ice containing a heart-shaped figure. The campaign combined online and offline formats, engaging broad audiences.
