SAN Project
Ecosystem
An original methodology for analyzing the narrative landscape based on social media data and mobile group reports — a tool for communication planning.
An original methodology for analyzing the narrative landscape based on social media data and mobile group reports — a tool for communication planning.
SAN is a methodology developed by Cultural Forces for narrative analysis and visualization of the narrative landscape. It is based on monitoring audience panels on social media and data collected by mobile artistic groups. Identifying the biases of different audiences in their daily dynamics provides insight into how to strengthen their resilience and measure the results of cognitive influence. In particular, the methodology makes it possible to predict the impact of information and cultural products as early as the development stage. Clients are internal teams, unit press services, and government agencies.